Arcade is an interactive demo platform that creates beautiful product demos in minutes, offering automatic recording and interactive snippets for captivArcade is the leading interactive demo platform for go-to-market teams that need to communicate product value quickly and effectively. In just minutes, anyone can record, edit, and publish a fully interactive product walkthrough—no code, no design skills, and no engineering support required. Our mission is simple: help your buyers, customers, and teams understand your product faster, so you can grow revenue and adoption with less friction.
Traditional static screenshots, PDFs, and videos can’t keep pace with the demands of modern buying experiences. Today’s prospects expect to try before they buy and want immediate, self-serve ways to explore a product. Arcade delivers that experience through an intuitive creation workflow and an embeddable format that works seamlessly across your website, landing pages, email campaigns, knowledge bases, and sales enablement materials.
How Arcade Works
- Record – Capture your product workflow using the Arcade Chrome Extension or Desktop App.
- Edit – Add interactive callouts, guided steps, and animations to highlight what matters most.
- Share – Publish instantly and embed anywhere—on your marketing site, in sales decks, or within help docs.
- Track – Measure engagement with analytics on views, step completions, and conversions.
Who Uses Arcade
Arcade is trusted by growth-focused teams at fast-scaling startups and established SaaS companies. Common user groups include:
- Marketing Teams – Drive conversions with interactive product tours in ads, landing pages, and nurture campaigns.
- Sales Teams – Shorten deal cycles by giving prospects hands-on product experiences without lengthy scheduling.
- Pre-Sales & Solutions Teams – Deliver personalized demos at scale to technical buyers and decision-makers.
- Customer Success & Onboarding – Empower new customers to get up to speed quickly with step-by-step product guides.
- Product Marketing – Launch features with interactive walkthroughs that can be embedded in announcements, blog posts, and training.
Key Benefits
- Faster Time-to-Value – Show prospects exactly how your product solves their problem in less than 2 minutes.
- Higher Engagement – Interactive formats increase attention and comprehension compared to static content.
- Self-Serve Buyer Enablement – Let buyers explore at their own pace, on their own time, without requiring a live call.
- Scalable Creation – Non-technical teams can create dozens of demos without pulling from engineering resources.
- Seamless Distribution – Embed Arcades in your CMS, marketing automation platform, CRM, and support documentation.
- Actionable Insights – See who viewed your demos, which steps they engaged with, and where they dropped off.
Common Use Cases
- SEO landing pages and marketing site content with embedded demos for lead capture
- Interactive landing pages for paid acquisition campaigns
- Embedded demos in outbound sales emails to boost reply and click-through rates
- Self-guided onboarding checklists in customer portals
- Feature launch campaigns highlighting new capabilities
- Product-led growth upgrade prompts inside the app
Why Operators Love Arcade
Operators know that execution speed, clarity, and resource efficiency are critical. Arcade delivers on all three:
- Speed – Create a shareable, interactive demo in minutes.
- Clarity – Focus attention on the “aha” moments that matter most.
- Efficiency – Repurpose demos across teams, channels, and lifecycle stages.
Customers & Results
Arcade powers interactive demos for B2B SaaS leaders across verticals, including marketing tech, sales tech, developer tools, and productivity platforms. Customers have used Arcade to:
- Increase free-to-paid conversions by over 30%
- Reduce onboarding time by 50%
- Double engagement rates on product marketing landing pages
- Improve outbound email click-through rates by 3x
Integrations & Compatibility
Arcade works seamlessly with the tools operators already rely on, including:
- CRM & Sales Tools: Salesforce, HubSpot, Outreach, Apollo
- Marketing Platforms: Marketo, HubSpot, Customer.io, LinkedIn Ads
- Content & CMS: Webflow, WordPress, Notion
- Collaboration Tools: Slack, Miro, Figma
- Arcades can be embedded anywhere an iframe or HTML snippet is supported.
Security & Reliability
Arcade is SOC 2 compliant and built with enterprise security in mind, making it safe for teams handling sensitive workflows or customer data. All content is hosted securely and can be updated instantly without re-embedding.
Why work with us
Choosing the right partner to help you communicate your product’s value is critical. Here’s why operators, founders, and go-to-market leaders trust Arcade over other solutions:
1. Purpose-Built for Go-To-Market Speed & Impact
Arcade was designed for the realities of modern SaaS selling and marketing—where speed matters as much as polish.
- Create interactive demos in minutes, not weeks.
- No engineering resourcing required—marketing, sales, and product teams can build and update Arcades independently, unlike some competitors.
- Iterate quickly to respond to market changes, product updates, or competitive shifts.
2. Demo Any Workflow — Even Outside the Browser
While most demo tools are limited to browser-based workflows, Arcade’s MacOS Desktop App expands your reach:
- Record desktop software for technical products.
- Capture terminal/command-line workflows for developer-focused tools.
- Show off mobile app capabilities to highlight cross-platform value.
- This flexibility means you can tell your product story in full—across every environment your customers use.
3. Measurable Business Results, Not Just Pretty Assets
Arcade isn’t just about making demos look good—it’s about moving business metrics:
- Increase conversion rates by letting buyers experience your product sooner.
- Shorten sales cycles by pre-educating prospects before they talk to sales.
- Improve onboarding efficiency and reduce support requests with self-serve guides.
- Track engagement and tie demo views to downstream revenue outcomes.
4. Seamless Fit into Your Existing GTM Stack
We know operators don’t have time for tools that require a rip-and-replace strategy. Arcade fits where you work:
- Embed Arcades on your website, in your CMS, within emails, CRMs, and enablement platforms.
- Works flawlessly with HubSpot, Salesforce, Outreach, Marketo, Webflow, Notion, and more.
- Integrations designed to keep your data connected, not siloed.
5. Versatility Across the Entire Customer Lifecycle
Arcade’s value doesn’t stop at lead generation. Teams use it across the full journey:
- Marketing: Programmatic SEO, paid campaigns, landing pages, and feature launches.
- Sales: Outbound prospecting, pre-sales demos, and proposal follow-ups.
- Customer Success: Onboarding, feature adoption, and advocacy programs.
- Product Marketing: Competitive comparisons, release notes, and enablement materials.
6. Analytics That Operators Can Act On
Our built-in analytics turn engagement data into action:
- See which demos drive the most conversions.
- Identify where viewers drop off so you can optimize the experience.
- Attribute demo engagement to pipeline and revenue for ROI tracking.
7. Trusted by Leading SaaS Companies
Arcade powers interactive demos for high-growth startups and public SaaS leaders across verticals. Our customers include teams in marketing tech, sales tech, dev tools, productivity, and more—organizations that value quality, speed, and measurable impact.
8. Enterprise-Grade Security & Reliability
We understand that operators handle sensitive data. Arcade is SOC 2 compliant, offers enterprise-level permissions, and ensures your demos are hosted securely with global reliability.
9. Proven to Drive PLG and Sales-Led Growth
Whether your motion is product-led, sales-led, or hybrid, Arcade amplifies results:
- PLG teams use Arcades to turn free users into paid subscribers.
- Sales-led teams use Arcades to engage decision-makers earlier in the funnel.
- Hybrid teams use Arcades to unify messaging and assets across functions.
10. A True Partnership Mindset
We see ourselves as more than a vendor—we’re a partner in your growth:
- Dedicated onboarding and training resources.
- Best-practice playbooks for every stage of your funnel.
- Strategic guidance from a team that’s worked with hundreds of SaaS GTM organizations.
Bottom line:
Arcade gives operators the speed to ship quickly, the flexibility to capture any product experience (browser, desktop, terminal, or mobile), the quality to impress any buyer, and the data to prove impact—all without pulling a single engineering sprint.
